Walking through Ward Village or downtown Hilo, we all recognize the iconic logos that have defined our islands for decades. But as Hawaii’s market evolves and a new generation of residents and visitors takes center stage, even the most established 'ohana businesses face a critical question: is it time to evolve our look, or reinvent our identity entirely? Understanding the nuance between a strategic brand refresh and a total rebrand is the difference between honoring your roots and getting left in the past.
