Your website traffic is dropping. You're creating good content, but fewer people are clicking through. The shift is real. According to Semrush's 2025 analysis, nearly 60% of searches in the US now end without a single click to any website. AI tools like ChatGPT and Google's AI Overviews are changing how people find answers online, and this zero-click trend is projected to reach 70% by late 2026.
