Social Ad
Planner.
"Every dollar counts. Plan and optimize your social spend."
Estimate CTR, conversion volume, and total reach across major social platforms. Model your cost per lead so every campaign dollar works harder for your business.
Audience_Node: ACTIVE
Campaign Logic
Modeling reach and engagement across multi-platform demographic segments.
Enter Your Ad Campaign Data
Total monthly budget across your social campaigns
How you're billed — per click or per 1,000 impressions
Average CPC for your platform & industry (Facebook avg ~$0.97, Instagram ~$1.20, LinkedIn ~$3.50)
Cost per 1,000 impressions (Facebook avg ~$7–$12, Instagram ~$6–$10)
Percentage of impressions resulting in a click (Facebook avg ~0.9%, Instagram ~0.8%)
Percentage of visitors who become a lead or customer (avg 2%–5%)
Revenue a typical lead is worth to your business
How This Planner Works
Enter Your Budget
Input your monthly social ad spend and choose between CPC or CPM pricing to baseline your investment.
Set Performance Targets
Add your expected CPC/CPM, click-through rate, and landing page conversion rate based on historical data.
Get Your Forecast
Instantly see estimated clicks, leads, cost per lead, revenue, and ROI to forecast your campaign success.
Ready to Scale Your Social Ads?
Our team can audit your current campaigns and build a data-driven strategy that maximizes your ad spend ROI.