Targeted Social Media and Search Campaigns

Paid campaigns are one part of a social media marketing plan. This page covers the paid side: campaigns on LinkedIn, Meta and Google Ads that we plan, run and measure for you.

Social Media Marketing vs. Social Media Advertising: What We Cover

Social media marketing covers everything from organic posts and community management to paid advertising. This service is the paid side: ad campaigns on LinkedIn, Meta (Facebook and Instagram) and Google Ads. For organic social posts and content calendars, see our Content Strategy service.

LinkedIn Ads for Hawaii Businesses That Sell to Businesses and Professionals

LinkedIn is where we start for Hawaii businesses that sell to other businesses or to professionals, with audiences built from job title, industry, company size and seniority. Every campaign gets its own landing page, and we track the actions you count as results as key events in Google Analytics (GA4), alongside LinkedIn’s own tracking tag.

LinkedIn ads, with the landing page included →

Meta Ads: Facebook and Instagram

For businesses that sell to consumers, such as restaurants, tour operators, shops and wedding vendors, Facebook and Instagram ads reach people by location and interests, and can show ads again to people who visited your site or engaged with your page. We make the ads for each placement (feed, Stories, Reels) and send the traffic to a matching landing page, with the results tracked as key events in Google Analytics (GA4).

Google Ads: Search Campaigns Built Around Intent

Search ads show when someone types a question or a service into Google. We group the searches by what the person wants to do (compare, check a price, book now), write ads for each group, and send each one to the landing page that answers it. We block searches that don’t fit (negative keywords). Form submissions and booking requests on your site are tracked in Google Analytics (GA4), and calls from the ads are tracked in Google Ads.

How We Run a Campaign

• Plan: we agree the goal, the audience, the monthly ad budget and what counts as a lead before anything goes live.
• Build: ads, landing pages and tracking, checked end to end before launch.
• Run: we review results every week, adjust who sees the ads and what we pay per click, and replace ads that aren’t working.
• Report: a monthly report in plain English, with what we changed and what we plan next.

Transparent Reporting

Monthly reports show the numbers that matter for paid campaigns: spend, clicks, leads or bookings, and cost per lead, for each campaign and platform. No one can guarantee a cost per lead or a return on ad spend, and we don’t. We do the work that makes a good result more likely, and we report what changed. If you also want traffic you don’t pay for per click, our Organic SEO service works alongside paid campaigns.

What Does Social Media Advertising Cost?

Social Media Advertising management at Nekko Digital starts at $500 per month (excluding ad spend), which covers one platform with fresh ad creative each month. The fee grows with the number of platforms (LinkedIn, Meta, Google Ads), campaigns and landing pages. Need a custom scope? Tell us what you need and we’ll quote it.

Ad spend is separate and goes directly to the platforms (LinkedIn, Meta, Google); we never mark it up. To estimate reach and lead volume before you commit a budget, use the free Social Media Ad Planner. For typical industry ranges, see the 2026 digital marketing pricing guide.

For which numbers to watch, read our guide to social media ad ROI.