LinkedIn Ads Management With the Landing Page Built In
B2B campaigns on LinkedIn, with the landing page, tracking and reporting handled by one person, in Honolulu.
- Landing page included
- Measured in GA4
- Since 2012
Message
sent.
Since 2012 Honolulu, Hawaii Registered State of Hawaii vendor (HIePRO)
Who LinkedIn Ads Are For
LinkedIn puts an ad in front of people by their job, their company and their industry. That precision is worth paying for when the buyer is a business or a professional, and when someone on your side is ready to answer.
Good fit
- You sell to businesses or to professionals: a service, software or advice that an owner, manager or specialist decides to buy.
- Someone on your team follows up every lead, by phone or email, while the request is fresh.
- Your monthly budget sits above LinkedIn’s minimum. LinkedIn publishes its own minimum campaign budget requirements, and we plan around them.
Not a fit
- You sell consumer products. People rarely shop for those on LinkedIn; Meta and Google Ads usually suit them better.
- Nobody is free to call leads back. A campaign can’t help if the requests it brings in go unanswered.
What’s Included in LinkedIn Ads Management
Every campaign includes the same six parts, from the audience to the monthly report, and the landing page is one of them.
- PART_01
Audience targeting
We build the audience from what LinkedIn knows about its members: job title, job function, seniority, company, industry and company size. We can add people who visited your site and leave out current clients and staff.
- PART_02
Campaign structure
Each campaign has one goal and one audience, so its numbers are easy to read. Versions of each ad run side by side, and we keep the ones that do the job.
- PART_03
Ad copy and creative brief
We write the ad copy and make the ad images, working from a short creative brief we agree with you: the offer, the audience and the next step.
- PART_04
The landing page
We build a landing page for every campaign, on your domain, matched to the ad. It repeats the ad’s offer in its headline, explains it briefly and asks for one next step: a call, a demo, a quote or a guide download. There is no menu to wander into and nothing competing with the form. You approve the page before anything goes live.
- PART_05
GA4 and LinkedIn Insight Tag tracking
We tag every ad link, set up key events in Google Analytics (GA4) for each page’s next step, and install the LinkedIn Insight Tag on your site, so GA4 can tell campaign visits and leads apart from everything else.
- PART_06
Monthly report and review call
Each month you get a report with spend, leads and cost per lead for each campaign, and a call to go through it and agree what changes next.
This Page Is the Demo
The form at the top of this page asks the same kind of questions a campaign landing page asks: a few short choices about what the visitor needs, then contact details. It is built the same way, with one next step, GA4 tracking and the LinkedIn Insight Tag, so you can see the kind of page each campaign gets.
//.how_we_run_it
How We Run a LinkedIn Campaign
A campaign starts with a brief and goes live in the third week, once you’ve approved the page and the ads.
- week 1
Brief and audience
We agree what counts as a lead, who you want to reach and the monthly ad budget, then build the audience in LinkedIn Campaign Manager.
- week 2
Landing page and ads for approval
We build the landing page, write the ads, make the images and set up tracking. You review everything and approve it, or ask for changes.
- week 3
Live, with daily checks
The campaign goes live once you’ve approved the page and the ads. We check delivery, spend and incoming leads every day while it settles.
- month-end
Report and adjustments
You get the monthly report and the review call. We adjust the audience, the bids and the ads based on what the numbers show.
What LinkedIn Ads Management Costs
From $500 per month (excl. ad spend)
- Ad spend is separate: you pay it to LinkedIn directly, and we never mark it up.
- The fee covers the audience, the ads and their images, a landing page for each campaign, GA4 and Insight Tag tracking, and the monthly report and review call.
- It starts there for one platform, LinkedIn, and grows with the number of campaigns and landing pages, which we set in the quote.
LinkedIn Ads for B2B: What the Targeting Can Do
LinkedIn ads management is the work of planning, running and measuring paid campaigns on LinkedIn: choosing the audience, writing the ads, building the page they lead to and reporting what each campaign produced. At Nekko Digital, the ad, the landing page and the tracking are planned together, so the page repeats the ad’s offer.
- Job title, job function and seniority
- Job title is the role a member lists on their profile. Job function groups titles by the type of work, such as finance or operations, and seniority reflects the rank of the current role. Source: LinkedIn, Targeting options for LinkedIn Ads
- Company industry and company size
- Industry is the main industry an employer lists on its LinkedIn Page, and company size is its headcount. Together they narrow an audience to the kind of company you sell to. Source: LinkedIn, Targeting options for LinkedIn Ads
- Matched Audiences
- Matched Audiences are built from data you provide: visitors to your website, contacts you upload, or a list of companies you want to reach. Source: LinkedIn, Get started with LinkedIn Matched Audiences
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Common Questions About LinkedIn Ads
What’s included in LinkedIn ads management?
LinkedIn ads management covers the whole campaign: audience targeting, campaign structure, ad copy and images from a creative brief we agree with you, a landing page built on your domain to match the ad, GA4 and LinkedIn Insight Tag tracking, and a monthly report with a review call. The ad, the page and the tracking are planned together.
Do you build the landing page?
Yes, every campaign gets a landing page we build on your domain, written to match the ad’s offer, with a short explanation and one clear next step. The number of landing pages is part of the quote, and you approve each page before the campaign goes live.
How much do LinkedIn ads cost?
LinkedIn ads cost two things: the ad spend you pay LinkedIn directly, and our management fee, from $500 per month (excl. ad spend). LinkedIn sets its own minimum budgets. Cost per lead depends on your audience, your offer and LinkedIn’s auction, so we don’t quote one; we agree a monthly budget with you before launch.
How do you measure a LinkedIn campaign?
We measure each campaign by the leads it records in Google Analytics (GA4), not by likes or impressions. We tag every ad link, set up key events for each page’s next step (a form, a booked call, a guide download) and install the LinkedIn Insight Tag. Monthly reports show spend, leads and cost per lead.
Who is LinkedIn advertising a good fit for?
LinkedIn advertising fits companies that sell to other businesses or to professionals, have someone ready to follow up every lead, and can budget above LinkedIn’s minimum. When all three are true, LinkedIn ads can be worth testing. For consumer products, our social media advertising service covers Meta and Google Ads instead.
Can you guarantee leads?
No, and no one can: leads depend on your offer, your audience and LinkedIn’s auction. What we control is the work: a well-defined audience, an ad and a landing page that say the same thing, and tracking that shows what each lead cost, reported every month.
No one can guarantee results from LinkedIn ads, and we don’t. We do the work that makes them more likely, and we report what changed.
Written by Rodrigo Diniz, Digital Marketing Specialist & Founder