//.editorial_team

Editorial Team & Authors.

Hawaii-rooted, globally distributed.

Every article on Nekko Digital is written by a named member of our team — practitioners who do the work they write about, for clients who depend on the outcome.

Honolulu, HI · Est. 2012 · 14+ years across SEO, AI Search, web design & content strategy

The Nekko Digital editorial team at work in their Honolulu office

//.editorial_standards

How we publish.

Every article on this site is written by a named author on our team — never anonymously, never AI-generated end-to-end, and never published without a working byline that traces back to a real person you can verify on LinkedIn.

Our writing reflects the work we actually do. When we publish a guide on Local SEO, it's because we've shipped that work for clients in Hawaii and elsewhere. When we publish on Generative Engine Optimization, it's because we're among the first agencies globally building practices around it. We cite our sources, we date our articles, and we update them when the field moves — which, in search, is constantly.

We use AI in our workflow the same way we use it for clients: as a research and drafting tool, with human authorship, expert review, and editorial accountability owned by the byline at the top of the page.

We audit and harden our own site to the same standard we apply to clients — every page authored by a named human, every credential verifiable, every case study a real client with real numbers. If we wouldn't ship it for a paying engagement, we don't publish it here.

Editorial standards last reviewed: May 2026

//.meet_the_authors

The People Behind the Bylines.

Two practitioners. One editorial standard. Every article you read here is written by one of them.

Rodrigo Diniz

Founder & Head of Search Strategy

Honolulu, HI · 15+ years in SEO and digital marketing

Rodrigo founded Nekko Digital in 2012 and leads the agency's most technically demanding engagements — from large-scale topical authority builds to recoveries of penalized domains. He's the architect of Nekko's Generative Engine Optimization methodology and writes about the intersection of traditional search and AI-driven discovery.

Writes about

Generative Engine OptimizationAnswer Engine OptimizationAI Search StrategyTopical AuthorityLocal SEOContent StrategyWeb Design & Conversion

View Rodrigo's Profile →

Taylor Asao

Director of Client Strategy & Operations

Honolulu, HI · Digital marketing strategist and operations lead

Taylor leads the engagements that span Nekko's core services, translating high-level search and digital strategy into the day-to-day execution that moves the needle for clients. She writes about the practical side of digital marketing: what works in Hawaii's local pack, how mobile-first design decisions affect conversion, and how to build systems that compound rather than campaigns that decay.

Writes about

Local SEOTechnical SEOWeb Design & Mobile-First UXAI Search & GEOSocial Media AdvertisingContent StrategyOnline Reputation Management

View Taylor's Profile →

//.topics_we_cover

Topics We Cover.

The areas where our team writes from direct, hands-on practice with paying clients — not opinion pieces or speculation.

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Generative Engine Optimization (GEO)

Earning brand citations from ChatGPT, Gemini, Perplexity, and Claude.

Browse GEO articles ⟶

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Answer Engine Optimization (AEO)

Structuring content so search engines extract direct answers — and credit the source.

Browse AEO articles ⟶

//.topic_03

Local SEO

Winning the Map Pack, "near me" searches, and Hawaii-specific local rankings.

Browse Local SEO articles ⟶

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Organic SEO

Technical foundations, topical authority, and sustainable rankings beyond algorithm cycles.

Browse SEO articles ⟶

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eCommerce SEO

Search strategy for product catalogs, category architecture, and conversion-driven content.

Browse eCommerce articles ⟶

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Web Design & UX

High-performance sites built for conversion, search visibility, and brand credibility.

Browse Web Design articles ⟶

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Content Strategy

The editorial systems behind topical authority, AI citations, and durable organic growth.

Browse Content Strategy articles ⟶

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Social Media Advertising

Paid social as a conversion channel — measurable ROAS, not vanity metrics.

Browse Social Ads articles ⟶

//.topic_09

Digital Marketing

Strategy, operations, and the parts of running a marketing function that nobody tells you about.

Browse Digital Marketing articles ⟶

//.contributor_disclosure

Contributors & AI Disclosure.

Bylines.: Every published article is authored by a named member of our team. We do not use ghostwriters, freelancers writing under our names, or AI-generated content published without human authorship.
AI in our workflow.: Our authors use AI tools for research, outlining, and drafting assistance — the same way most modern writers use search engines, reference managers, or grammar checkers. Final content is written, edited, and signed off by the human byline. We hold ourselves to the same E-E-A-T standards we recommend to our clients.
Fact-checking.: Statistics, claims, and citations are verified against primary sources before publication. When we get something wrong, we update the article and note the correction.
Editorial independence.: We don't accept paid placements in our editorial content. When we recommend a tool, platform, or methodology, it's because we use it or have used it ourselves.